Whenever trashy and noisy music in Nigeria is been mentioned, Small Doctor ranks number one Any contest?
Small Doctor is your eccentric-like artiste, the exact copy of a child lost in the streets. Small doctor has grew over the years to become one of Nigeria’s Popular artistes with his street-hop genre.
However, Small Doctor has taken advantage of this to propel himself to prominence. His music has put him on the spotlight. However, entrepreneurs can take advantage of the Small Doctor’s model to grow their business.
Here are the 5 Entrepreneurial lesson you all need to learn from him.
See below:-
1. IDENTIFY YOUR MARKET
Ask yourself, What aspect will your goods/services be useful for? Small Doctor is someone who the high-class hates for his trashy and noisy music. But the streets loves pangolo music, gbedu wey dey burst brain.
You can’t expect the streets to listen to Adele-like music, it’s not possible. The music has to appeal to them.
Small Doctor was able to introduce some urban street-hop into the existing “Pangolo street music“. Not like all the regular “pon pon sound” or “frog-voice laden songs“. Study your market, understand what they need and want, take advantage and monetize!
2. MARKET YOUR BRAND
The next thing after discovery is to market your business. Just like a farmer does when he harvests his produce, its time to distribute goods and services to consumers.
Publicize your brand, your service, your business. Consumers want to know what exactly it entails. They want to know the benefits of purchasing from you. Small Doctor was able to get street rep from the people of the street, every hotel, bar, restaurants and “mama put joints” were vibing to the “Mosquito song“.
Small Doctor would have done some free shows, gave out free CDs, settled some DJs. Likewise for upcoming entrepreneurs, The beginning is always the hardest.
Advertise your services/ brand on social media. Buy friends and family over with some free stuffs. Chances are that you get referrals from close friends. Tap into the world of social media especially Facebook & Instagram where the level of interpersonal relationship is huge.
3. HAVE A LOGO
This is not about graphics design. It’s about the core values of your business. Your mission, what you stand for and represent.
As a fashion designer, it would be the ability to deliver service on time to clients. Small Doctor had a unique sound, The Hiann Hiann Hiann sound that serves as his intro at the beginning of all his songs. Hardly will you hear any Small Doctor song without that intro.
4. CONSTANTLY EVOLVE AND CHANGE YOUR PRACTICES
After a few years, Small Doctor felt the need to evolve and move from the rugged life to a new urban lifestyle yet still maintaining the modus operandi: still doing Pangolo music.
Mosquito killer penetrated fully into the industry and his song with Olamide coupled with his “Gbera” song grew to be street anthems. There would be a time in your business where you would need to acquire a few employees, employ a new strategy or add a chain of business. This is necessary as change is needed for growth.
5. SET OUT A CONTINUITY PLAN
People asked what’s next with small doctor after “Gbera”, but look, he’s got the whole streets vibing to “Penalty“. Likewise, set out a continuity plan, your vision for a new year and how you’re going to achieve them.
A continuity plan is needed so as not to run out of ideas when trying times occur.
Lastly, Don’t streamline your career to one aspect. Explore other aspects. Be multi-resourceful.
Excitement filled the air Sunday night as Efe emerged winner of the Big Brother Nigeria reality TV show which rounded off in South Africa.
Efe beat other finalists including Tboss, Debbie-Rise, Marvis and Bisola who came second to clinch the grand prize of N25 million and SUV automobile. The show kicked off with a show-stopping performance by 2face Idibia, who performed his new single titled “Holy Holy” and later his award winning , evergreen song, “Africa Queen.”
The host, Ebuka went straight into the evictions after 2face’s performance and announced that Marvis should leave the house with Debbie-Rise and TBoss leaving thereafter.
Tboss eviction was greeted with a lot of excitements among those who were against her in the house. But she ended up walking away with N500,000 ward-robes from the sponsors of the show, Payport, while One Campaign prize went to Bisola.
The glamorous finale was a star-studded affair, also featuring performances by Tiwa Savage and Emmy Gee.
"Do You Hear What I Hear?" — Gordon Goodwin, arranger (Gordon Goodwin's Big Phat Band Featuring Take 6) "Do You Want to Know a Secret" — John Daversa, arranger (John Daversa Featuring Renee Olstead) ***WINNER: "Flintstones" — Jacob Collier, arranger (Jacob Collier) "I'm a Fool to Want You" — Alan Broadbent, arranger (Kristin Chenoweth) "Somewhere
(Dirty Blvd) (Extended Version)" — Billy Childs and Larry Klein,
arrangers (Lang Lang Featuring Lisa Fischer and Jeffrey Wright)
Best Recording PackageAnti (Deluxe Edition) — Ciarra Pardo & Robyn Fenty, art directors (Rihanna) ***WINNER: Blackstar — Jonathan Barnbrook, art director (David Bowie)Human Performance — Andrew Savage, art director (Parquet Courts) Sunset Motel — Sarah Dodds & Shauna Dodds, art directors (Reckless Kelly) 22, A Million — Eric Timothy Carlson, art director (Bon Iver)
The launch show for the Big Brother Naija 2017 has just ended and for the next eleven weeks, these 12 housemates are going to entertain us – make us laugh, cry and get mad.
We can’t wait for all the exciting drama.
Below are the 12 housemates of this year Season of Big Brother Nigeria
1. Bally
He works as a Statistician but has plans to start his own digital content creation company. He says he’s doing this because he doesn’t like stagnancy and enjoys rebelling and challenging himself. He adds that it’s one of the reasons why he’s living on his own in Lagos with the rest of his family in Abuja. He has four siblings and doesn’t really consider himself that important since he’s the middle child. He credits this is as being one of the reasons he’s so chilled and easy going. He’s got a girlfriend but doesn’t really get to see her often because she’s a Lawyer and works long hours. 2. Bisola
Abisola says she was a spoilt child till age 8 when her then well-off family hit some major hurdles. She had to move to rural Nigeria where she lived with cousins selling makeup and she got another shot at the high life when she came fifth in a reality singing competition. 3. CoCoIce
She has a very good relationship with her brother especially since their mother passed in 2001. Having endured a few unlucky romantic relationships, she’s currently single and focusing on advancing her singing career. “I used to be all over the place emotionally but now I’m more controlled”. 4. Efe
Efe moved to Lagos because it is “where it all happens’’ and worked his way up to earn recognition. A graduate in Economics, he enjoys cooking and is confident his easy-flowing attitude will help him win over Housemates’ plots. 5. Gifty
Schooled in Accra, Gifty returned to Lagos to make her dreams happen. She has acted and been featured in a few Nollywood monster hits. She says her mother is her inspiration and has taught her to handle people with grace. 6. Kemen
A ship manager turned fitness entrepreneur, Kemen is Port Harcourt’s most sought after personal trainer. He trusts in converting hurt into motivation and uses his life to inspire self-care through sustainable agriculture and self-care. 7. Marvis
Born 11th out of 21, this Mass Communication graduate is royalty of her tribe Onne from Eleme. She’s single and her last relationship ended because she couldn’t handle the long-distance and they quarreled a lot. Her pet peeve is disrespect and it gets her really angry. “I’ve never been in fights; I’ll finish you with my mouth”. 8. Miyonse
This last born took to cooking by chance after his mother made sure that he spent time with her in the kitchen. That quickly led to him cooking for his schoolmates and before he knew it he was in Culinary School and today he’s head chef. He’s been in a relationship with his girlfriend, also a chef, for two months now. He hates being taken for granted. 9. Soma
A Pastor and Musician’s son and a good singer himself, Soma has opened for several high-profile acts. He was inspired by his mom who also encouraged him to pursue a career in Music. He’d started studying at Port Uni but decided to defer his studies and focus on Science when he resumes since he loves gadgets. He’s in a long-distance relationship. 10. TBoss
When she was in primary school boarding, she struggled with loneliness and making friends, often attracting the wrong crowd. Her dad was very strict and tough on her and her siblings but her mom was always soft spoken and sweet. She studied at the University of Lagos for nine months before going to Romania to complete her studies. She’s an occasional drinker. 11. ThinTallTony
An acclaimed choreographer, ThinTallTony performed at the opening of BBNaija’s first edition and has since expanded into acting, writing and poetry. He’s a self-confessed team player who believes in winning for all and celebrating good times. 12. Uriel
Born in Hammersmith, England, Uriel was sent to Nigeria soon after birth. She has four very diverse brothers ranging from serious business man to one that’s really cool, complete with hair and beads. She’s spontaneous, passionate with a nurturing nature too! She loves to cook, but hates cleaning up after cooking. She likes to think of herself as a master of organised mess!
Sorry music patriots, Wizkid is not doing it the way you think he will. He isn’t chasing the ‘Nigerian’ sound’ that you had high hopes that he will.
He isn’t doing ‘Tungba’ music either. What he is chasing is totally different from the sounds that many Nigerians expect him to push. Instead he is going the way of the Caribbean, and creating music that is cool experimentation of their dancehall template.
We saw this happen in ‘One Dance’, where Drake appropriated Dancehall for profit, and Wizkid played multi-faceted role in it. Then he pulled it off with Tinie Tempah on ‘Mamacita’. » Before flirting with Justine Skye in a way that is totally not Nigerian on ‘U don’t know’. »
But it is ‘Daddy Yo’, his single from 2016, » that should have set the alarm bells ringing, or rather, hit you with the resignation in the fact that Wizkid is chasing a different route with his quest for ‘international exposure’. Wizkid relies on the classic Reggaeton beat as a base, before layering it with a melody that is both forward and immersive. Then there’s the chorus taken by Efya.
On newly leaked song with Drake ‘Hush up the silence’, the Caribbean vibe is on again, with Wizkid owning the riddims from the moment he opens up his mouth. “Came into the game, no one replace me/Mi love mine and she straight with no chaser/I love my guys, know mi all about mi paper/Mi got mi girls all around me, mi no chaser, yah/Starboy, call me number one/When mi tune drop, the girls, they bounce along/Mi no like nothing come between me and mi paper/So when mi come inna di place, mi undertaker,” he rhymes.
Drake too continues where he left off on the “Views” album. He is all reggaeton and chill on the record. “Too mix up in drama to go outside/Too mix up in drama to free my mind/Jealous people around me, I need to change my life/I just turn colder every time I try/What would I do without you, my chargi?/I don’t feel that way with anybody/Tell me your secrets, I’m not messy/Steady it for me, girl, hold steady,” he spits.
Drizzy and Wizzy continue their chemistry from the smash hit single “One Dance” off Views, » which went four times platinum and was number one on the Billboard Hot 100 for 12 consecutive weeks. And it shows that Wizkid is working on a ‘Caribbean’ strategy to win the US market that he so desperately wants to operate in.
While doing that, he slowly loses the sounds that are closer to home, and comes through as a Nigerian artiste who is embracing the Caribbean template, and giving off his own redefinition of it. That’s a strategy that provides international audiences with a vibe that is both recognisable and proven to work. Only this time, its coming from a different vessel – The 'AS Daddy Ayo Balogun'.
Wiz is currently working on his forthcoming LP
Sounds From the Other Side. And has already promised 4 mixtapes in 2017 to set him up for a prolific output. But he continues to embrace the Caribbean for inspiration, rather than the sounds closer to home.
Any contest?
