7 Tips For A Better Social Media Live Broadcast

Live broadcasts are fast becoming very popular today. You no longer have to rely on a camera crew to go live. Thanks to social media, any organisation, business or individual can do this. From your smartphone or computer, you can broadcast live from the comfort of your home, event centre or office. Your broadcast can potentially and instantly reach thousands of people or a targeted audience. This is quite amazing! However, how can you ensure that your social media live broadcast go smoothly without any hiccups? Well, WassupTv shares ways you can do this.

Promote your broadcast

Promoting or advertising your live broadcast on social media cost 10 dollars. Since you do not have to break the bank to pay this amount, you can promote your live broadcast on whatever platform you want to utilize. This will make more people aware of your broadcast. If you are a celebrity, a tweet or post will suffice.

Prepare and practice

Before you go live, you have to plan, prepare and practice. You need to ensure that viewers are able to hear you clearly.

Determine how long you want to broadcast

You need to decide if you want to broadcast the whole programme or just some highlights. It is important to know this because you do not want to end the broadcast at the middle and leave your viewers hanging. Let your audience know if it will be a full or short broadcast.

Choose a spot that has a strong internet

No internet, no live broadcast. So, ensure that you look for a strong internet spot that will be uninterrupted. WassupTv urges you to have enough data that will last throughout the broadcast.

Do a test run video

Before you go Live for the first time, do a test live broadcast. For Facebook, you can set the privacy setting to Only Me in the Who Should See This? You will see the live video exactly as it will appear.

Get live feedback

If you want your viewers to provide feedback and ask you questions during the broadcast, you have to set this up on certain social media platforms. Their feedback, comments, and questions will appear on the screen. Do not ignore their questions.

Analyse the Results

You can easily get the metrics of your live broadcast immediately you finish. You will see the total number of people who watched your video. You can use this to decide if you want to continue with the live broadcast in your next programme or not.

Five Entrepreneurial Lessons From Small Doctor

Whenever trashy and noisy music in Nigeria is been mentioned, Small Doctor ranks number one  Any contest?

Small Doctor is your eccentric-like artiste, the exact copy of a child lost in the streets.  Small doctor has grew over the years to become one of Nigeria’s Popular artistes with his street-hop genre.

However, Small Doctor has taken advantage of this to propel himself to prominence. His music has put him on the spotlight. However, entrepreneurs can take advantage of the Small Doctor’s model to grow their business.

Here are the 5 Entrepreneurial lesson you all need to learn from him.

See below:-

1. IDENTIFY YOUR MARKET

Ask yourself, What aspect will your goods/services be useful for? Small Doctor is someone who the high-class hates for his trashy and noisy music. But the streets loves pangolo music, gbedu wey dey burst brain.

You can’t expect the streets to listen to Adele-like music, it’s not possible. The music has to appeal to them.

Small Doctor was able to introduce some urban street-hop into the existing “Pangolo street music“. Not like all the regular “pon pon sound” or “frog-voice laden songs“. Study your market, understand what they need and want, take advantage and monetize!

2. MARKET YOUR BRAND

The next thing after discovery is to market your business. Just like a farmer does when he harvests his produce, its time to distribute goods and services to consumers.

Publicize your brand, your service, your business. Consumers want to know what exactly it entails. They want to know the benefits of purchasing from you. Small Doctor was able to get street rep from the people of the street, every hotel, bar, restaurants and “mama put joints” were vibing to the “Mosquito song“.

Small Doctor would have done some free shows, gave out free CDs, settled some DJs. Likewise for upcoming entrepreneurs, The beginning is always the hardest.

Advertise your services/ brand on social media. Buy friends and family over with some free stuffs. Chances are that you get referrals from close friends. Tap into the world of social media especially Facebook & Instagram where the level of interpersonal relationship is huge.

3. HAVE A LOGO

This is not about graphics design. It’s about the core values of your business. Your mission, what you stand for and represent.

As a fashion designer, it would be the ability to deliver service on time to clients. Small Doctor had a unique sound, The Hiann Hiann Hiann sound that serves as his intro at the beginning of all his songs. Hardly will you hear any Small Doctor song without that intro.

4. CONSTANTLY EVOLVE AND CHANGE YOUR PRACTICES

After a few years, Small Doctor felt the need to evolve and move from the rugged life to a new urban lifestyle yet still maintaining the modus operandi: still doing Pangolo music.

Mosquito killer penetrated fully into the industry and his song with Olamide coupled with his “Gbera” song grew to be street anthems. There would be a time in your business where you would need to acquire a few employees, employ a new strategy or add a chain of business. This is necessary as change is needed for growth.

5. SET OUT A CONTINUITY PLAN

People asked what’s next with small doctor after “Gbera”, but look, he’s got the whole streets vibing to “Penalty“. Likewise, set out a continuity plan, your vision for a new year and how you’re going to achieve them.

A continuity plan is needed so as not to run out of ideas when trying times occur.

Lastly, Don’t streamline your career to one aspect. Explore other aspects. Be multi-resourceful.

Written By ViewsFromTheBod